A Group Blog for the Psychology Behaviour and Communications Module for Level 5 work at Sheffield Hallam University for the Marketing Communications and Advertising Degree.
Monday, 15 April 2013
Rhetoric Devices
In the most elementary cases rhetoric is equivalent to persuasion. To make people contemplate ideas suggested through media and social influence. The most obvious example of this is a rhetoric question, a question where the answer is apparent to everyone before it is asked. These are more of statements formulated as a question where an answer is unnecessary. Rhetorical tropes (metaphor/metonym/synecdoche/irony) all rely on the language they have in common, in the understanding between the signifier and the signified. It is the contrast between what is literal and how the literal has been changed that gives rhetoric tropes the ability to persuade.
- Christopher Hewitt
Labels:
pre-persuasion,
psychology,
rhetoric,
Tropes
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