Taken from an online article written by Jennifer Doggett for crikey.com.
"The rise of social media and digital marketing is exposing young children and teenagers to junk food advertising from all directions, according to key figures in obesity prevention.
The “absolute saturation of advertising” coming from junk food companies such as Coca Cola, Red Bull and Pringles was discussed at length at Digitisation and Fragmentation: the next frontier for junk food marketers, public health organisations, parents and regulators on March 21, sponsored by the Obesity Prevention Coalition (OPC) and Deakin University’s Centre for Sustainable and Responsible Organisations. The panel discussion, facilitated by Dr Paul Harrison, took a close look at the food industry’s use of digital media to collect information about young consumers and shape behaviours.
With 90% of children in Australia having regular access to the internet via school or their homes, and 96% of 9-11 year-olds accessing the internet every day, many parents feel powerless to compete with the constant bombardment of advertising, says Corrina Langelaan, Campaign Manager at The Parents’ Jury.
Seven of the top 10 most popular Facebook pages in Australia belonged to companies promoting junk foods such as Coca Cola, Skittles, Domino Pizza, Bubble O Bill, Pringles, Red Bull and Oreos, and the biggest group these were reaching were 13-17-year-olds, she said."
To read more of this article, visit the link to the page below;
No comments:
Post a Comment