The Perils Of Eating Junk Food Video

Social Proof/Influence

One of Cialdini’s 6 principles is Social Proof. The effect arises when a social situation occurs but the typical behaviour of the group or of certain people is out of the ordinary. This causes the individual to assume this behaviour is right or acceptable and they can change their behaviour just to appear normal even though they consciously know which the right way to behave is. We have used social proof in our video by suggesting that eating junk food and becoming unhealthy is actually good. By appearing to come from an authoritative figure it increases the social pressure and increases the chance of a change in social behaviour. - Jack Pauley

Rhetoric Devices

In the most elementary cases rhetoric is equivalent to persuasion. To make people contemplate ideas suggested through media and social influence. The most obvious example of this is a rhetoric question, a question where the answer is apparent to everyone before it is asked. These are more of statements formulated as a question where an answer is unnecessary. Rhetorical tropes (metaphor/metonym/synecdoche/irony) all rely on the language they have in common, in the understanding between the signifier and the signified. It is the contrast between what is literal and how the literal has been changed that gives rhetoric tropes the ability to persuade. - Christopher Hewitt

Reverse Psychology

Reverse Psychology is used by parents on a daily basis to get their children to do things they would rather not do. Humans love to break rules young and old and in that respect thats why it can work so effectively. One theory that is strongly linked to reverse psychology is that of 'Dissonance' (Leon Festinger 1957)

'a negative, unpleasant state that occurs whenever a person holds two thoughts that are psychologically inconsistent'.

It is the inconsistence between thoughts that causes the person to think, stop, and consider what's actually correct, this uncertainty makes people uncomfortable a feeling they want to get rid of as quickly as possible by assessing what is actually correct. In terms of the video dissonance is used by claiming that Mcdonalds is a 'well balanced meal', and that salad is only eaten by rabbits, this is the opposite to what we are told on a daily basis, and because of this we hope to make the audience stop and think, people must persuade themselves in order to change their attitude about something and this is just one step taken in the hope of completing this.

A Topic of Authority

The decision to add an authoritative figure to the beginning of our video was based on the idea that the average Joe is more likely to listen to an important message from a higher authority level. This idea plays on the Pathos element of rhetoric and the set-up of introducing the video as a ‘Broadcast Message’ from the Department Of Health is a form of pre-persuasion to make the video seem important and a must-watch. Also, another reason we chose to make the video from the DoH was the credibility of source; referenced from Pratkanis’ 107 social influence tactics. Using a High Status voice of the video should generate views and potential action from the audience. However, authority isn’t always listened to as Police and Armed Forces are seen as authoritative figures; but there are some people that will not work along-side them, or listen to them. This could be a problem with our authority idea. 

Salience and Persuasion

The Perils of Eating Junk Food –

One method commonly used in the art of persuasion is salience to overcome the cognitive miser effect; using shocking imagery and information to ‘cut through the noise’ and ultimately promote the underlying message to the audience. As the human brain is processes information subjectively it is important to stimulate the audiences’ attention to the message being given. Salience is important here, as it tends to increase the amount of processing effort given to the information given.

For the purpose of this video, the switch from the positive associations of junk food to salient imagery cause the viewer to switch from mode 1 to mode 2 thinking, therefore, making them pay attention to the important underlying message; the real perils of eating junk food. 

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Junk Food Advertising and Our Children

Taken from an online article written by Jennifer Doggett for crikey.com.

"The rise of social media and digital marketing is exposing young children and teenagers to junk food advertising from all directions, according to key figures in obesity prevention.

The “absolute saturation of advertising” coming from junk food companies such as Coca Cola, Red Bull and Pringles was discussed at length at Digitisation and Fragmentation: the next frontier for junk food marketers, public health organisations, parents and regulators on March 21, sponsored by the Obesity Prevention Coalition (OPC) and Deakin University’s Centre for Sustainable and Responsible Organisations. The panel discussion, facilitated by Dr Paul Harrison, took a close look at the food industry’s use of digital media to collect information about young consumers and shape behaviours.

With 90% of children in Australia having regular access to the internet via school or their homes, and 96% of 9-11 year-olds accessing the internet every day, many parents feel powerless to compete with the constant bombardment of advertising, says Corrina Langelaan, Campaign Manager at The Parents’ Jury.

Seven of the top 10 most popular Facebook pages in Australia belonged to companies promoting junk foods such as Coca Cola, Skittles, Domino Pizza, Bubble O Bill, Pringles, Red Bull and Oreos, and the biggest group these were reaching were 13-17-year-olds, she said."

To read more of this article, visit the link to the page below;

http://blogs.crikey.com.au/croakey/2013/04/11/digital-media-and-junk-food-advertising/

The Cost of Junk Food

Here's something to peruse over your fry up,.. written by Lindsay Thacker Maxfield for KTAR fm.
http://ktar.com/168/1626743/Your-junk-food-habit-is-costing-you-thousands

You know junk food is bad for your body, but have you ever stopped to calculate just how bad it is for your budget?

Sure, spending a few bucks a week on a fast-food lunch, a bakery doughnut or even a daily can of soda from the office machine isn't going to break the bank. But these purchases add up, not just over weeks and months but years — by one estimate, costing you in the tens of thousands over two decades.

That's according to financial adviser Barbara Friedberg, who writes in her book "How to Get Rich: Wealth Building Guide for the Financially Illiterate" that buying convenience store snacks could cost you more than $35,000 over 20 years.

By buying snacks on the go instead of bringing them from home, "the money lost is substantial," Friedberg writes. "Slap together a few bad money habits — smoking, buying lunch out, playing the lottery — and you've needlessly spent thousands of dollars over the years."

Say you buy a daily coffee for $2.00. Then once or twice a week you go out to lunch for $7, and another once or twice you grab a snack from the convenience store for about $3. That quickly adds up to $34 a week, or $136 a month. Over the course of a year that's $1,632 spent, and over a five-year period, that equals $8,160.

Even if your habits are less frequent, your purchases are still adding up. Buying a 65-cent soda twice a week equals more than $67 a year. Make that a daily habit and it will cost you $237 a year or $1,185 over five years. Buy it from a gas station at $1.25 a pop and you'll be paying $456 a year or $2,281 for five years.

Here's the approximate annual cost of other junk food habits:

• Bottled soda twice a week: $186

• Candy bar three times a week: $234

• Daily coffee from a coffee shop: $803

• Fast food five days a week: $1,690

Let's say you're OK with throwing a little pocket change toward your daily Diet Coke habit, or that you're fine with spending a few hundred a year for your weekly lunch out. After all, it's still a relatively cheap indulgence, and life is for the living, right?

But before you completely make up your mind, consider this: If you were to save that money spent and then invest it, your potential returns are sure to make you think twice.

Say your yearly junk food budget ends up costing you $1,715. Invest that amount each year in a stock mutual fund averaging 7 percent return per year, according to Friedberg, and at the end of 20 years, the $1,715 annual investment is worth $70,307.

How's that food for thought?

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Power Of Youtube

Want a quick way of working off that McDonalds, KFC or Doughnut you just ate? But can't be bothered to go to the gym, or search through your mum's old fitness videos as you no longer have a VCR player? Well my friends, there's this thing called YouTube?...

Here's a few links to channels on YouTube that have dozens of workout videos that you can choose from, from quick five minute workouts, to fifty minutes of intense fitness coaching.

PowerGirlFitness
http://www.youtube.com/user/PowerGirlFitness?feature=watch

FitnessBlender.com
http://www.youtube.com/user/FitnessBlender?feature=

WomensWorkoutChannel
http://www.youtube.com/user/womensworkoutchannel?feature=

BeFiT
http://www.youtube.com/user/BeFit?feature=

INSPIRATIONAL FITNESS MODELS (For Men)
http://www.youtube.com/user/STORYOFSHIRTLESS?feature=

Happy Watching!

Pinterest

Pinterest is a website that allows you to create your own collaboration of website links that interest you. There are thousands of different topics for you to indulge in and it is so easy to use.
I recommend it for searching for workouts, exercise videos, healthy recipes, inspirational pictures etc. It's so easy to use and quick to sign up to.

Activities and Exercise Websites

Below are several website links for you to check out to improve your body and fitness.
Put the burger down, step away from the fries and put your hands in the air....

Better Abs
http://m.skinnyms.com/7-day-ab-challenge/

Tips On Better Running
http://www.fitsugar.com/Tips-Becoming-Better-Runner-24425967 

Building Muscle
http://m.mensfitness.com/training/build-muscle/8-weeks-to-more-muscle?page=2

Yoga Exercises
http://www.womenshealthmag.com/yoga/yoga-workout-for-your-abs?page=2

Great Links To Healthy Eating Sites

Here are some website links to finding better meal options than junk food. Easy for you to make yourself and for your body to digest.

10 Great Lunch Ideas
http://www.womenshealthmag.com/nutrition/lunch-ideas?page=8

Quick & Easy Lunches 
http://www.fitsugar.com/Lunches-Dont-Need-Heated-Up-26873499utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fitsugar+%28FitSugar+-+Healthy%2C+happy+you.%29 

Healthy Meals
http://m.mensfitness.com/nutrition/what-to-eat/dish-up-healthy-meals-you-can-make-at-home?page=2 

Snacks Under 100 Calories
http://greatist.com/health/88-unexpected-snacks-under-100-calories/